The Paul vs. Tyson match marks a milestone for Netflix’s efforts to expand its live programming as it tries to boost its growing advertising business.
Netflix recently said its ad-supported tier reached 70 million monthly active users, up from 40 million in May. Live events are crucial for drawing millions of eyeballs at once, which is what advertisers want.
🌍👉 NetFlix: Jake Paul vs Mike Tyson Live
📱👉 Anywhere : Mike Tyson vs Jake Paul Live
About 2½ years ago in Costa Rica, YouTube star-turned-professional boxer Jake Paul had a vision.
Paul says that during an ayahuasca ceremony, he saw himself fighting former boxing heavyweight champion Mike Tyson, with millions of kids watching the match on their TVs and devices.
On Friday, that dream will become a reality, in Netflix’s first live-streamed, professionally sanctioned boxing match. The bout is by far the Los Gatos, Calif.-based streaming giant’s biggest sports event yet, and will probably be its highest-profile effort in live streaming to date.
It marks a milestone for Netflix’s efforts to expand its live programming as it tries to boost its growing advertising business. Netflix — best known for shows including “Bridgerton” and “Stranger Things” — recently said its cheaper ad-supported tier reached 70 million monthly active users, up from 40 million in May. Live events are crucial for drawing millions of eyeballs at once, which is what advertisers want.
Analysts will be closely watching how many of Netflix’s 283 million global subscribers tune in to the Paul vs. Tyson match, which pits the 27-year-old content creator against the 58-year-old hard-hitter. Major boxing events are typically showcased more exclusively, often through pay-per-view or sports streaming services.
“With Netflix, a lot of our appeal lies in the distribution and reach that we have globally,” said Brandon Riegg, Netflix’s vice president of nonfiction series and sports. “t’s an awesome opportunity where everybody in the world can tune in at the exact same time and have the exact same experience, watching the exact same fight collectively.”
Netflix recently said its ad-supported tier reached 70 million monthly active users, up from 40 million in May. Live events are crucial for drawing millions of eyeballs at once, which is what advertisers want.
🌍👉 NetFlix: Jake Paul vs Mike Tyson Live
📱👉 Anywhere : Mike Tyson vs Jake Paul Live
About 2½ years ago in Costa Rica, YouTube star-turned-professional boxer Jake Paul had a vision.
Paul says that during an ayahuasca ceremony, he saw himself fighting former boxing heavyweight champion Mike Tyson, with millions of kids watching the match on their TVs and devices.
On Friday, that dream will become a reality, in Netflix’s first live-streamed, professionally sanctioned boxing match. The bout is by far the Los Gatos, Calif.-based streaming giant’s biggest sports event yet, and will probably be its highest-profile effort in live streaming to date.
It marks a milestone for Netflix’s efforts to expand its live programming as it tries to boost its growing advertising business. Netflix — best known for shows including “Bridgerton” and “Stranger Things” — recently said its cheaper ad-supported tier reached 70 million monthly active users, up from 40 million in May. Live events are crucial for drawing millions of eyeballs at once, which is what advertisers want.
Analysts will be closely watching how many of Netflix’s 283 million global subscribers tune in to the Paul vs. Tyson match, which pits the 27-year-old content creator against the 58-year-old hard-hitter. Major boxing events are typically showcased more exclusively, often through pay-per-view or sports streaming services.
“With Netflix, a lot of our appeal lies in the distribution and reach that we have globally,” said Brandon Riegg, Netflix’s vice president of nonfiction series and sports. “t’s an awesome opportunity where everybody in the world can tune in at the exact same time and have the exact same experience, watching the exact same fight collectively.”
