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NY Times with a nice article on the Red Rocks.

VegasUte

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Nov 7, 2002
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This little tidbit from the Pac-12 Networks is also interesting...



Plenty of other fans watch from home. Women's gymnastics meets are, on average, the third most-viewed events on the Pac-12 Network, behind football and men's basketball.

"And it's not a distant third, either," the network vice president Kirk Reynolds said. "It's right in there with men's basketball."

Marketing Earns High Scores, Too.
 
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