Thanks to the effectiveness of TikTok’s algorithm and For You feeds, building a following on TikTok can be more challenging than other platforms. Technically, TikTok users can enjoy endless scrolling without following a single account.
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Luckily, you can still build a major audience and online presence on the platform. Plenty of creators and brands have built communities on TikTok. In fact, we spoke to three social media experts — from Intel, Booking.com, and Verizon — who did just that.
In this blog post, we’re diving into their keys to success, how they’ve grown their audience, strategy tips, and so much more!
Sure, you can post a viral video and gain brand awareness. But the attention of those viewers is fleeting, and their awareness is gone by the next swipe up.
Investing in efforts to grow your TikTok followers will pay you off in the long run in the form of:
Once you start growing an audience, don’t take your existing followers for granted. They’re your best source of truth about what you should post on TikTok.
This directive has resonated as long as TikTok has existed and will continue to ring true no matter how much the platform changes.
So, what makes good content on TikTok? Your videos or posts should be at least one of the following:
Duolingo walked so other brands couldrun entertain us with their own chaotic mascots.
The most critical factors contributing to posts hitting FYPs are user interactions, post information, and device and account settings. The first two are weighted more heavily.
Generally, you should focus on creating good, TikTok-native content that resonates with your audience—more on that below.
For example, this video came up in my FYP. The only way it could be more specific to me is if it were a McLaren-themed handmade Eras Tour outfit instead of Aston Martin.
For Booking.com, their target audience is anyone interested in booking travel experiences. So their content includes both widely-appealing travel inspiration and more subtle posts like the below.
Gomez notes that if he were starting a TikTok account from scratch today: “I would focus on creating a steady drumbeat of content each week to build relevance and recognition. Organic social growth is a long game, and consistently posting high quality content is key to growth.”
Once a trend starts blowing up, you see it everywhere because every brand and creator wants to share their take on the sound, transition, or format. Users feel compelled to stop and watch to see if it’s as good as the ones they’ve watched before.
TikTok created Creator Search Insights to help users understand what people are searching for on TikTok.
You can use this to your advantage in two ways:
The release of Creator Search Insights is yet another signal of TikTok’s push to become a search engine. If TikTok wants to play in that arena, who are we to deny them?
TikTok SEO primarily involves optimizing your captions for searchability. This includes your post caption and any in-video captions. By optimizing your SEO, your TikToks will rank higher, get more views, and potentially gain more followers.
There are two areas to optimize:
However, we know that’s not realistic for most business owners. If you’re looking for a starting point, we recommend posting 3 to 5 times weekly.
While producing good content is essential, TikTok is primarily a numbers game. The more you post, the more chances you have to get views, go viral, and grow your followers.
Duets and stitches are TikTok features that involve creating your video on top of an existing video. They’re a fun way to build on a trend or share your brand’s unique take on something.
🔴==CLICK HERE GET 10.000 FREE FOLLOWERS==🔴
🔴==CLICK HERE TO GENERATE FREE FOLLOWERS==🔴
Luckily, you can still build a major audience and online presence on the platform. Plenty of creators and brands have built communities on TikTok. In fact, we spoke to three social media experts — from Intel, Booking.com, and Verizon — who did just that.
In this blog post, we’re diving into their keys to success, how they’ve grown their audience, strategy tips, and so much more!
Why follower growth on TikTok is important
Growing your TikTok followers is the difference between being a one-hit wonder and a multi-platinum-selling artist who can go on sold-out tours.Sure, you can post a viral video and gain brand awareness. But the attention of those viewers is fleeting, and their awareness is gone by the next swipe up.
Investing in efforts to grow your TikTok followers will pay you off in the long run in the form of:
- Reach and brand awareness: Once a user follows you, TikTok will show more of your videos to that user (even on their For You pages). Having more followers will naturally increase your views and brand awareness.
- Monetization opportunities: Increasing your follower count can open many doors to monetization. Creators can charge more per post, receive more collaboration and sponsorship offers, and qualify to work with larger brands with larger budgets.
- Better chances for virality: Having an engaged community of followers can also increase your chances of going viral on TikTok. If your followers spend time watching, commenting, or sharing your posts, this will signal the TikTok algorithm to show them to more users.
- Brand trustworthiness and authority: Vanity metric or not, TikTok users still consider follower count a signal, especially if they’re unfamiliar with your brand. And if you’re running ads or selling products on TikTok, a higher follower count serves as social proof to trust your account.
Once you start growing an audience, don’t take your existing followers for granted. They’re your best source of truth about what you should post on TikTok.
How to get followers on TikTok: 13 full-proof ways (with examples)
1. Make follow-worthy content
If you take just one thing away from this article, let it be this: the most effective way to get followers is to make good content.This directive has resonated as long as TikTok has existed and will continue to ring true no matter how much the platform changes.
So, what makes good content on TikTok? Your videos or posts should be at least one of the following:
- Entertaining: Can your content make someone laugh? TikTokers use the app to feel good and pass the time, so make your videos bring a smile to someone’s face.
- Educational: TikTokers love learning. Sharing quick tips, tutorials, or little-known facts will make users want to follow you for more.
- Inspiring: Show TikTokers something that will make them want to take action. It could be for self-development, or it could be for shopping — inspiration comes from all places!
Duolingo walked so other brands could
2. Understand TikTok’s algorithm
The first step to getting a follower is getting your content in front of them. To do that, you need to understand and make peace with the almighty TikTok algorithm.The most critical factors contributing to posts hitting FYPs are user interactions, post information, and device and account settings. The first two are weighted more heavily.
Generally, you should focus on creating good, TikTok-native content that resonates with your audience—more on that below.
For example, this video came up in my FYP. The only way it could be more specific to me is if it were a McLaren-themed handmade Eras Tour outfit instead of Aston Martin.
3. Identify your target audience
When using TikTok for business, it’s crucial to identify your target market. This audience should consist of individuals interested in your industry, engaged with your products or services, or passionate about your work. In other words, users who will want to follow you.For Booking.com, their target audience is anyone interested in booking travel experiences. So their content includes both widely-appealing travel inspiration and more subtle posts like the below.
4. Be consistent
Once you’ve identified your target audience, the next step is to choose your niche. Choosing a niche will help you narrow your focus and get to know your audience better.Gomez notes that if he were starting a TikTok account from scratch today: “I would focus on creating a steady drumbeat of content each week to build relevance and recognition. Organic social growth is a long game, and consistently posting high quality content is key to growth.”
5. Participate in trends
Trends are to TikTok what memes are Twitter and viral audio is to Instagram Reels.Once a trend starts blowing up, you see it everywhere because every brand and creator wants to share their take on the sound, transition, or format. Users feel compelled to stop and watch to see if it’s as good as the ones they’ve watched before.
6. Promote TikTok videos on other platforms
You don’t have to stay on TikTok to grow your followers there. If you genuinely want to increase your following, you must take advantage of all possible avenues.7. See what users are searching with TikTok’s Creator Search Insights
If you have a personal or creator account on TikTok, listen up: the Creator Search Insights tool is your new best friend.TikTok created Creator Search Insights to help users understand what people are searching for on TikTok.
You can use this to your advantage in two ways:
- New video ideas: The trending search list is a great starting point to find content inspiration. Moreover, the content gap tab tells you precisely the kind of content that users are searching for but aren’t saturated on the app.
- Search-optimized captions: Once you discover a topic in Creator Search Insights, use the exact phrasing in your captions, relevant hashtags, and in-video captions. This will ensure that your video actually capitalizes on the search opportunity.
8. TikTok SEO
Speaking of search-optimized captions: How’s your SEO game on TikTok?The release of Creator Search Insights is yet another signal of TikTok’s push to become a search engine. If TikTok wants to play in that arena, who are we to deny them?
TikTok SEO primarily involves optimizing your captions for searchability. This includes your post caption and any in-video captions. By optimizing your SEO, your TikToks will rank higher, get more views, and potentially gain more followers.
9. Optimize your profile
Your TikTok profile should clarify what you post about and why a user should follow you.There are two areas to optimize:
- Your bio: You get 80 characters, so use them wisely to communicate your niche
- Your name: This shows up on viewers’ FYPs, so it’s your first chance to motivate someone to follow you! (note this is different from your username)
10. Post at the right time
Through our experiments and analysis of over 30,000 posts, we’ve found that Thursday at 7PM PT is the best time to post on TikTok.1. Post often
If it were up to TikTok, we’d all be posting twelve times a day, seven days a week. Since according to the platform, there’s no limit to the number of posts creators and small businesses can publish.However, we know that’s not realistic for most business owners. If you’re looking for a starting point, we recommend posting 3 to 5 times weekly.
While producing good content is essential, TikTok is primarily a numbers game. The more you post, the more chances you have to get views, go viral, and grow your followers.
12. Experiment with everything
With the ever-changing nature of social media platforms and algorithms, you’ll do much better (and preserve your sanity) by treating everything as an experiment. Assume that what worked last year may not work now, even with the same audience.13. Give duets and stitches a go
Speaking of experiments, why not test out duets and stitches?Duets and stitches are TikTok features that involve creating your video on top of an existing video. They’re a fun way to build on a trend or share your brand’s unique take on something.
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