There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy.
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Here are 12 steps you can take for organic Instagram growth in the order we recommended doing them.
Before we dive in: If you’re just starting with Instagram for your business or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence. Don't fall for the temptation to buy fake followers – it'll only hurt you in the long run.
As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses.
Even if you’re a seasoned Instagrammer, it’s worth making sure you have the essential boxes ticked more moving on. If you are, don't worry: there's plenty of guidance in this guide for intermediate and advanced creators too.
Let's get into them all.
Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile.
No one should have to manually go and search for you on Instagram if they already follow you in other places. Add your Instagram account’s link to:
There’s no one universal best time to share content on Instagram. Instead, aim to determine the ideal time to post for your followers.How will you know when your audience is online? Instagram tells you through its Insights in four simple steps:
Step 1: Solidify your goals
Define whether you want to increase brand awareness, boost direct conversions, drive website traffic, or something else. Clarifying your goal dictates the content you post, your call-to-actions, and keeps your Instagram grid on-brand.
Step 2: Get a 360-view of your target audience
Knowing the basic demographics is crucial. But also go beyond that and deeply understand what your audience struggles with and how you can help them resolve their challenges using your Instagram content strategy.
Step 3: Define your brand voice and aesthetic
Even if you’re a creator and not a company, it’s worth crafting a social media marketing voice that’s uniquely you, so Instagram users can identify your posts without seeing the username.
Brand voice is hard to track or quantify, but it’s non-negotiable to be memorable. On Instagram, you can also define your aesthetic along with your brand voice. Use brand colors, stick to a consistent content theme, and have a personality.
Step 4: Create content pillar themes and stick to them
Decide on a niche for your Instagram account. Have a few overarching topics you’ll post about, and don’t deviate from them too much. This has many benefits:
How often should you post on Instagram?
We recommend posting at least once daily — whether a carousel, a Reel, or a Story. Head of Instagram, Adam Mosseri, recommends posting two feed posts per week and two stories per day.
Brock Johnson — an Instagram growth coach who grew to 400K followers in one year — says posting more frequently is the most surprising way to boost your Instagram following. But this often sounds like the route to creator burnout.
For example, wellness brand Cosmix doesn’t simply write, “shop on our website!” on its Instagram posts. It explains the ingredients used, how their products help specific issues, and mentions the studies that back up their claims.
How many hashtags should you use? The limit is up to 30, but Instagram recommends using only three to five hashtags.
But quantity isn’t where it’s at — you want to rank for your Instagram hashtags to make the most of them. Why? Many people follow hashtags to see posts about a topic or search for something specific. Your goal is to appear on the Explore page at first glance when someone uses your niche’s hashtag.
The right strategy is to use hashtags with a mix of popular and niche — this way, you don’t get lost in a sea of spam or remain hidden in your little corner of Instagram.
Instagram has native analytics on its app, but they’re pretty limited. You can’t see your individual post’s performance in a single window to analyze them side by side neither can you handpick metrics important to you. It’s better to use a third-party tool like Buffer’s analytics to get all the data at a glance and even make custom reports for stakeholders.
🔴==CLICK HERE GET FREE INSTAGRAM FOLLOWERS==🔴
🔴==CLICK HERE GET 10,000 INSTAGRAM FOLLOWERS==🔴
Here are 12 steps you can take for organic Instagram growth in the order we recommended doing them.
Before we dive in: If you’re just starting with Instagram for your business or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence. Don't fall for the temptation to buy fake followers – it'll only hurt you in the long run.
As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses.
Even if you’re a seasoned Instagrammer, it’s worth making sure you have the essential boxes ticked more moving on. If you are, don't worry: there's plenty of guidance in this guide for intermediate and advanced creators too.
Let's get into them all.
1. Embed keywords into your username and name
The Instagram algorithm prioritizes search results containing keywords in the name and username.- Your username is your Instagram handle (your profile’s @name): Keep this the same as your company’s name and/or consistent with your profile’s username on other social channels to be instantly identifiable.
- Your name is your company’s name (or anything you like): Add relevant keywords here to improve your visibility.
Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile.
2. Optimize your Instagram bio
There are four elements you need to nail to unlock the perfect Instagram bio:- A straightforward description of what you do and/or what you sell
- A stroke of brand personality
- A clear call to action
- A link
3. Cross-promote your Instagram handle on other channels
Redirecting potential customers from other channels to your Instagram profile is a lightweight strategy to make yourself discoverable and boost your following quickly.No one should have to manually go and search for you on Instagram if they already follow you in other places. Add your Instagram account’s link to:
- Your product packaging
- Your blogs (when relevant)
- Marketing and transactional emails
- Your website’s footer and/or sidebar
- Social media posts from team members
- Your and your employees’ email signature
- Bios on other social media platforms like TikTok and YouTube
- Networking events and webinars (Use your profile’s Instagram QR code for in-person events)
4. Find your best times to post on Instagram
What’s the best time to post on Instagram? When your audience is online.There’s no one universal best time to share content on Instagram. Instead, aim to determine the ideal time to post for your followers.How will you know when your audience is online? Instagram tells you through its Insights in four simple steps:
- Go to your Instagram profile within the app and click on the hamburger menu (the three horizontal lines) on the top right of your screen.
- Tap on ‘Insights’.
- From there, click on ‘Total followers’
- Scroll down to the bottom of this page and look for ‘Most active times’. You’ll be able to toggle between hours for every day of the week or look at specific days.
5. Build an Instagram marketing strategy
Having a clear idea of where Instagram fits into your overall social media marketing strategy will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?Step 1: Solidify your goals
Define whether you want to increase brand awareness, boost direct conversions, drive website traffic, or something else. Clarifying your goal dictates the content you post, your call-to-actions, and keeps your Instagram grid on-brand.
Step 2: Get a 360-view of your target audience
Knowing the basic demographics is crucial. But also go beyond that and deeply understand what your audience struggles with and how you can help them resolve their challenges using your Instagram content strategy.
Step 3: Define your brand voice and aesthetic
Even if you’re a creator and not a company, it’s worth crafting a social media marketing voice that’s uniquely you, so Instagram users can identify your posts without seeing the username.
Brand voice is hard to track or quantify, but it’s non-negotiable to be memorable. On Instagram, you can also define your aesthetic along with your brand voice. Use brand colors, stick to a consistent content theme, and have a personality.
Step 4: Create content pillar themes and stick to them
Decide on a niche for your Instagram account. Have a few overarching topics you’ll post about, and don’t deviate from them too much. This has many benefits:
- You don’t have to constantly reinvent the wheel for brainstorming great content ideas
- Your Instagram community starts recognizing you for the type of content you create
- You don’t get distracted by the new, hot, shiny thing and keep revising your Instagram strategy
How often should you post on Instagram?
We recommend posting at least once daily — whether a carousel, a Reel, or a Story. Head of Instagram, Adam Mosseri, recommends posting two feed posts per week and two stories per day.
Brock Johnson — an Instagram growth coach who grew to 400K followers in one year — says posting more frequently is the most surprising way to boost your Instagram following. But this often sounds like the route to creator burnout.
6. Write compelling captions
It’s enticing to skimp on Instagram captions when you’ve toiled to create the perfect carousel or video. But Instagram captions hold more weight than you think: They can either nudge someone to follow you or scroll past you without looking.For example, wellness brand Cosmix doesn’t simply write, “shop on our website!” on its Instagram posts. It explains the ingredients used, how their products help specific issues, and mentions the studies that back up their claims.
7. Use relevant hashtags
The right hashtags can expose your Instagram posts to a large and targeted audience.How many hashtags should you use? The limit is up to 30, but Instagram recommends using only three to five hashtags.
But quantity isn’t where it’s at — you want to rank for your Instagram hashtags to make the most of them. Why? Many people follow hashtags to see posts about a topic or search for something specific. Your goal is to appear on the Explore page at first glance when someone uses your niche’s hashtag.
The right strategy is to use hashtags with a mix of popular and niche — this way, you don’t get lost in a sea of spam or remain hidden in your little corner of Instagram.
8. Understand your analytics
Regularly checking your Instagram analytics is key to understanding what’s working for you and what’s not. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. Discovering trends guides your content creation strategy to get maximum return on investment from Instagram.Instagram has native analytics on its app, but they’re pretty limited. You can’t see your individual post’s performance in a single window to analyze them side by side neither can you handpick metrics important to you. It’s better to use a third-party tool like Buffer’s analytics to get all the data at a glance and even make custom reports for stakeholders.
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