TikTok’s incredible rise has been well-documented since its launch. Not only is it one of the most popular social networks in the world, it’s also the fifth largest, with two billion active users.
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Given its ability to boost brand awareness and sales, TikTok is a must for ecommerce brands (especially since it launched TikTok shopping). But knowing how to make a video go viral on TikTok can sometimes be a mystery for creators and businesses. What may work for other social networks won’t necessarily prove effective on TikTok.
The good news is that due to TikTok’s unique algorithm, anybody can go viral on the platform without spending money on TikTok ads. Read on to learn how to produce content favored by TikTok users and the algorithm to increase the chance of going viral on the platform.
About going viral on TikTok
Virality on TikTok can sometimes feel like pure luck. The TikTok algorithm might be a difficult nut to crack, but staying up to date with the platform’s best practices can help you create successful, stand-out videos. This includes keeping an eye on which TikTok videos are popular, what TikTok users are liking and sharing, relevant hashtags for your brand, and the TikTok trends flooding your For You page.
While your goal may be to reach your target audience to sell more products through TikTok for ecommerce, your video content should still be true to your brand. That’s because authenticity is key on the social media platform. Aside from this important ingredient, other factors like video length and trending sounds can help your content stand out on TikTok.
Understanding the TikTok algorithm
The algorithms of your favorite social media apps may seem inscrutable, especially considering the platforms are always evolving. That said, if you want to learn how to go viral on TikTok overnight, getting to know the algorithm will help you get there.
The TikTok algorithm is highly responsive and personal. It considers user signals like comments, likes, follows, and watch duration, as well as video information such as keywords and hashtags used in captions, sounds, and embedded details.
All of these signals help TikTok serve tailored recommendations to each user through the app’s For You page.
How the algorithm determines virality
TikTok’s algorithm works hard to pair your content with the right audience. It’s built to reward videos that spark engagement, measured via likes, comments, shares, and watch time.
The algorithm tracks how quickly people interact with your video after it’s posted. If your audience engages within the first few hours, TikTok flags it as promising and pushes it to a larger group. It also considers replays. If people watch your video more than once, that’s a signal you’ve created something engaging and interesting.
It’s also worth noting that TikTok values diversity. Your content doesn’t just go to your followers, it’s shown to strangers on the For You page. The algorithm experiments by showing your video to small test groups and then expands its reach based on how that group responds. The good news is that every video can go viral, whether you have 10 followers or 10,000.
Factors that influence your reach
Your reach isn’t just about the quality of your video (though that’s a big part of it). Timing, trends, and audience behavior all play a role. Post when your target audience is most active to make sure your content gets those crucial early interactions—you can use TikTok’s analytics to identify the best times for your brand.
Jumping on trends is another major factor. Whether it’s a viral sound, a popular dance, or a meme format, tying your content to what’s already gaining traction can boost your visibility. But the key here is to not force it. Make sure the trend is relevant to your brand and audience.
Hashtags and captions can also help your reach. Use hashtags strategically: a mix of popular ones (like #TikTokMadeMeBuyIt) and niche ones related to your product. Think of these as breadcrumbs leading your audience to your content. Make captions short, engaging, and clear, so viewers understand exactly what they’re looking at.
TikTok’s most popular content
Looking at TikTok’s most popular content can help you understand what’s resonating with users right now. In 2024, the most popular TikTok creators included Khabane Lame, Charli D’Amelio, Bella Poarch, and MrBeast.
While these creators can offer broad insights, it’s best to find influencers and popular creators within your industry or those with followers that resemble your own target audience. This will give you a better sense of what resonates with the users you care about most.
TikTok’s 2025 What’s Next report predicts that the way brands market themselves on the platform will change, and it’s dubbed this movement “Brand Chem.” This is basically a collaborative approach where brands, creators, and communities come together to create content that feels authentic, impactful, and culturally relevant.
This new form of engagement highlights diverse voices and niche perspectives, whether that’s from showcasing humor in cultural quirks or sharing the talents and achievements of people with disabilities. Brands are quickly catching onto this and are making an extra effort to engage directly with their audiences in comments, respond to comments, and show they’re part of the community, not just talking at it.
For this kind of conversation to be successful, personality matters. In 2025, TikTok predicts that far more brands will lean into their unique stand-out personalities to both differentiate themselves from the competition and make more authentic connections with their people.
The TikTok report revealed that 40% of TikTok users find brands that showcase personality more relevant, while 45% of social and video platform users feel brand relevance comes from feeling understood.
🔴==CLICK HERE GET 10.000 FREE FOLLOWERS==🔴
🔴==CLICK HERE TO GENERATE FREE FOLLOWERS==🔴
Given its ability to boost brand awareness and sales, TikTok is a must for ecommerce brands (especially since it launched TikTok shopping). But knowing how to make a video go viral on TikTok can sometimes be a mystery for creators and businesses. What may work for other social networks won’t necessarily prove effective on TikTok.
The good news is that due to TikTok’s unique algorithm, anybody can go viral on the platform without spending money on TikTok ads. Read on to learn how to produce content favored by TikTok users and the algorithm to increase the chance of going viral on the platform.
About going viral on TikTok
Virality on TikTok can sometimes feel like pure luck. The TikTok algorithm might be a difficult nut to crack, but staying up to date with the platform’s best practices can help you create successful, stand-out videos. This includes keeping an eye on which TikTok videos are popular, what TikTok users are liking and sharing, relevant hashtags for your brand, and the TikTok trends flooding your For You page.
While your goal may be to reach your target audience to sell more products through TikTok for ecommerce, your video content should still be true to your brand. That’s because authenticity is key on the social media platform. Aside from this important ingredient, other factors like video length and trending sounds can help your content stand out on TikTok.
Understanding the TikTok algorithm
The algorithms of your favorite social media apps may seem inscrutable, especially considering the platforms are always evolving. That said, if you want to learn how to go viral on TikTok overnight, getting to know the algorithm will help you get there.
The TikTok algorithm is highly responsive and personal. It considers user signals like comments, likes, follows, and watch duration, as well as video information such as keywords and hashtags used in captions, sounds, and embedded details.
All of these signals help TikTok serve tailored recommendations to each user through the app’s For You page.
How the algorithm determines virality
TikTok’s algorithm works hard to pair your content with the right audience. It’s built to reward videos that spark engagement, measured via likes, comments, shares, and watch time.
The algorithm tracks how quickly people interact with your video after it’s posted. If your audience engages within the first few hours, TikTok flags it as promising and pushes it to a larger group. It also considers replays. If people watch your video more than once, that’s a signal you’ve created something engaging and interesting.
It’s also worth noting that TikTok values diversity. Your content doesn’t just go to your followers, it’s shown to strangers on the For You page. The algorithm experiments by showing your video to small test groups and then expands its reach based on how that group responds. The good news is that every video can go viral, whether you have 10 followers or 10,000.
Factors that influence your reach
Your reach isn’t just about the quality of your video (though that’s a big part of it). Timing, trends, and audience behavior all play a role. Post when your target audience is most active to make sure your content gets those crucial early interactions—you can use TikTok’s analytics to identify the best times for your brand.
Jumping on trends is another major factor. Whether it’s a viral sound, a popular dance, or a meme format, tying your content to what’s already gaining traction can boost your visibility. But the key here is to not force it. Make sure the trend is relevant to your brand and audience.
Hashtags and captions can also help your reach. Use hashtags strategically: a mix of popular ones (like #TikTokMadeMeBuyIt) and niche ones related to your product. Think of these as breadcrumbs leading your audience to your content. Make captions short, engaging, and clear, so viewers understand exactly what they’re looking at.
TikTok’s most popular content
Looking at TikTok’s most popular content can help you understand what’s resonating with users right now. In 2024, the most popular TikTok creators included Khabane Lame, Charli D’Amelio, Bella Poarch, and MrBeast.
While these creators can offer broad insights, it’s best to find influencers and popular creators within your industry or those with followers that resemble your own target audience. This will give you a better sense of what resonates with the users you care about most.
TikTok’s 2025 What’s Next report predicts that the way brands market themselves on the platform will change, and it’s dubbed this movement “Brand Chem.” This is basically a collaborative approach where brands, creators, and communities come together to create content that feels authentic, impactful, and culturally relevant.
This new form of engagement highlights diverse voices and niche perspectives, whether that’s from showcasing humor in cultural quirks or sharing the talents and achievements of people with disabilities. Brands are quickly catching onto this and are making an extra effort to engage directly with their audiences in comments, respond to comments, and show they’re part of the community, not just talking at it.
For this kind of conversation to be successful, personality matters. In 2025, TikTok predicts that far more brands will lean into their unique stand-out personalities to both differentiate themselves from the competition and make more authentic connections with their people.
The TikTok report revealed that 40% of TikTok users find brands that showcase personality more relevant, while 45% of social and video platform users feel brand relevance comes from feeling understood.
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