ADVERTISEMENT

Looks like MBB is going to be playing to a much larger audience:

psute

All-American Poster
Gold Member
Sep 11, 2010
20,492
3,636
113
Chinese online video platform basketball games through the 2015 season.
The deal is exclusive to LeTV and gives the platform 27 games, which will be live streamed.
In November the PAC-12 will hold a game in China, between University of Washington and University of Texas.
Basketball is hugely popular in China. The National Basketball Association last month signed a five year extension to its existing deal with Chinese Internet giant Tencent.
LeTV, is one of China's leading online video platforms and has more than 100,000 television episodes and 5,000 movies. Its sports deals include those with FIFA, the PGA and Formula E.

link
 
ADVERTISEMENT
ADVERTISEMENT

Go Big.
Get Premium.

Join Rivals to access this premium section.

  • Say your piece in exclusive fan communities.
  • Unlock Premium news from the largest network of experts.
  • Dominate with stats, athlete data, Rivals250 rankings, and more.
Log in or subscribe today Go Back